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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I CAN OFFER

Motivation and a great desire to improve tourism. (March, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

At its best, tourism is the chance to connect with people and nature and to focus on a life not defined by productivity. (April, 2020)

Inventor, consultant

France

CHALLENGES

Crisis, competition, climate change, how to apply sustainability to a already developed mountain destination. (April, 2020)

Local resident

Italy

CONCERNS

My biggest concern remains the time after the pandemic. When are we able to return to a "normal life" without masks, with no travel restrictions or the fear of catching the virus? Or are we even able to go back to normal, probably not in the next few years. That's my biggest concern. (June, 2020)

Student

Italy

IDEAS

Covid-19 should be used as a reset for the travel industry and an opportunity to grow new destinations. Over the past 10 years, Indonesia, Vietnam, Thailand, and Iceland have been drowned in tourists to the point of the visitors having detrimental impacts to many historic or natural sites. A lot of this travel is motivated by viral photos on social media and influencers travelling to these destinations. Unfortunately, many beautiful and culturally rich countries aren't given this kind of attention and are completely ignored by tourists. A few that would fit into this category are Sao Tome & Principe, Guinea-Bissau, East Timor, Tajikistan, Mauritania, Iran, Chad, Djibouti, and the Central African Republic. (April, 2020)

Tourist

United States

I CAN OFFER

Sharing of efforts by OTA and fintech companies and so on. (April, 2020)

Researcher, academic

Japan

I NEED

State aid. (August, 2020)

Tourism employee

Slovenia

SOLUTIONS

For me the best solution at that time was simply to make the best of it and rethink my lifestyle. I realized how important social contacts are and how little we actually appreciate it. I followed the rules and in the end I can say that I did everything I could to get through the pandemic quickly. (December, 2020)

Student

Austria

EXPLOITATION

I think it is insane that you have to pay over €90 to get tested for COVID 19. There are a lot of people who cannot afford it especially when they were put on "Kurzarbeit" or lost their job. I think everyone should be able to get tested for free. (June, 2020)

Student

Austria

OTHER / SPOTTED

Strategy for opening: personalize your offer. Think about how people will travel and plan how to highlight your strengths. Who will be your buyer? Prepare new experiences for individuals or really small groups involving the locals. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project